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Balancing risk and reward

Your attitude to risk can make a big difference to your profits

When you invest in the stock market, you need to strike a balance between risk and reward. In general, the more risk you are prepared to take, the higher your potential returns (or losses!), however the beauty is that you can choose the level of risk you are comfortable with. There’s always a chance that your investments may fall in value, but if you’re in it for the long term, they’ll have longer to recover. 

The more risk you are prepared to take, the higher your potential returns.

What type of investor are you?

Before you get started, decide what type of investor you are. We provide a risk rating for many investments to make it easier for you.

Lower risk

I’m only prepared to take a relatively modest amount of risk and am happy with the potential for profits which counteract inflation.

Medium risk

I’m comfortable with a moderate amount of risk which could give me profits over and above inflation, accepting there may be ups and downs along the way.

Higher risk

I’m happy to risk my money significantly in order to pursue high profits and am aware that the value of my investments might fluctuate considerably.

You can choose the level of risk you are comfortable with

How to reduce risk


Don't put all your eggs in one basket. Spreading your money across various companies, sectors, regions and investment types can help reduce your overall level of risk.

Mix strategies

Combine an aggressive investment strategy, which aims for maximum returns though high-risk investments, with a defensive strategy, which minimises risk by investing in less volatile shares that typically offer lower returns. 

Still unsure?

There’s nothing wrong with purchasing low risk investments and then adding more risk to your portfolio as you grow in confidence and experience.