October’s warm weather sees sales at Next come in ahead of guidance

Strong online sales help as the retailer outpaces high street rivals.

Article updated: 30 October 2019 10:00am Author: Helal Miah

  • Q3 sales up by 2%, slightly ahead of guidance.
  • Year to date sales up by 3.5%, as strong sales in July are likely to have pulled forward potential sales from August.
  • October sales were strong due to temperatures returning to seasonal normality.
  • Shares drop 3% in early trading but this could be due to a broker downgrade and group reporting Q4 sales not likely to be as strong as October.
  • Despite this, management keep guidance for full year sales growth of 3.6% and profits before taxes of £725mn.
  • With a relatively high level of debt to contend with and overall state of UK retail and economic environment, we can only recommend the shares as a ‘Hold’ at best.

Like most other retailers, Next is facing challenging conditions on the UK high street, but unlike some of its rivals, it has made great inroads into becoming a leading online player in the clothing market with over half of its sales generated over the internet. Its designs seem to be appealing and the company is making good progress in its international expansion with China being eyed as a huge opportunity. 

The news flow surrounding Next is certainly not dire like most of its traditional peers, but the online market it is going to face stiffer competition from brands such as ASOS and Boohoo who are expanding even more aggressively.


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Helal Miah portrait photo
Helal Miah

Investment Research Analyst

After graduating with an economics degree from University College London, Helal started his career within private banking at Smith & Williamson Investment Management and later held analyst and fund manager roles with the Industrial Bank of Japan, Schroders and Mitsubishi Corporation. He is a chartered fellow of the Chartered Institute for Securities & Investment.