Here come the girls: female millennials prioritise investing

Trades up 15% year-on-year as female investors become more active

Investing appears to be becoming an increasing priority for female millennials. This is demonstrated by the number of trades made by the cohort in ISAs up 15% on the previous tax year and recent analysis by The Share Centre which confirms that female investors are making a conscious effort to make the most of the tax free benefits an ISA provides.

Increased appetite for risk as amount invested in ISAs rises by 33%

Evidence of activity by 18-36 year old female investors has shown that inflows into ISAs have increased by an impressive 33%. So far this tax year, in addition to the usual mix of larger FTSE 100 income companies that include Lloyds Banking and GlaxoSmithKline, younger female investors have also shown an increased appetite for risk. Indeed, 80% of the top ten purchased equities include smaller companies such as exploration company Echo Energy, oilfield services provider Petrofac and gold miner Centamin.

Female investors may be inspired by increasing number of women leaders

Later this month, Royal Mail is set to join the FTSE 100 and with Moya Greene being at the helm this will take the total number of female-led companies within the index to eight.

Francesca Ecsery, Non-Executive Director at The Share Centre, commented,

“As we celebrate International Women’s Day, it’s encouraging to see that female millennials at The Share Centre are getting savvier and taking an increased interest in investing. The fact that there will soon be eight women at the helm of companies such as ITV, Kingfisher, Imperial Brands and Whitbread within the FTSE 100, could be a factor behind this confidence boost as the increasing visibility of successful women may encourage investors to participate in the market and share in their success. Long may this trend continue.”