Directa Plus graphene technology to be used in Italian textiles
The worldwide deal, which is for an initial duration of three years for a minimum value of €0.8m, will see Directa's G+ graphene technology incorporated into some of their fabrics and garments, shining some reflected glory from the Italian company's "global reputation for highest quality standards".
Giulio Cesareo, founder & chief executive of Directa Plus, said: "The significant innovations in high quality fabrics that can be achieved through the use of Directa Plus' technology will allow increased comfort and performance for the end users of Loro Piana's products."
The AIM traded company said the hypoallergenic, non-toxic and sustainably produced nature of Loro Piana's product range fitted "perfectly" with Directa's own culture and values.
"Loro Piana are a byword for the highest quality luxury textile production and design and we are excited to be able to take the next steps in materials development together, in line with Directa Plus' strategy of adding value for partners throughout the textile supply chain. The agreement represents further progress in the commercialisation of Directa Plus' technology," said Cesareo.
Directa Plus' shares were up 4.17% at 62.50p at 0950 GMT.