Vision & Strategy

Our overall purpose is to enable more people to enjoy straightforward investing. This drives a passion to serve the personal investor regardless of their wealth or experience and supports a vision to become the consumers’ first choice for investment knowledge, guidance, dealing efficiency and fair value, maintaining our independence, now and in the future. In financial terms, we believe that the Group can grow to be an independent retail financial services provider with market share, revenues and profits significantly greater than it enjoys today.

Underpinning what we offer is the commitment to deliver consistently high quality services to our customers. We want to continue to build the business to the benefit of all our customers, employees and shareholders and have a clearly defined strategy to deliver our vision, supported by our core values and brand. Most importantly, we wish to build our relationships with our customers based on trustworthiness and credibility.

The Group's growth strategy comprises three key elements:

Putting customers first

We will fit our services to our customers’ needs, ambitions, knowledge and experience by providing the tools and guidance that are right for them.

Focus on our core business - The Share Centre - www.share.com

We will keep building brand awareness and earning our customers’ loyalty. This encourages our customers to act as advocates, helping to support further growth. In particular, we aim to share our expertise to empower customers’ decision making: walking alongside our customers.

Strategic Partnerships or Acquisitions

We will use partners’ brands to reach more customers, providing our services under a partner’s brand, and we will keep an eye on our competitors for acquisition opportunities.

Our core values of enterprise, respect for others, empowerment, clarity, and long-term stability support our growth strategy. They describe what we stand for as a business and underpin everything we do. They reflect the way we behave within our organisation as well as when interacting with our customers and partners.

Our strategy, particularly in terms of growing the customer base, is supported by The Share Centre’s brand. We are here to provide our customers with sound guidance and practical tools to make investing simply easier. Whether our customers are experienced traders or new to investing we seek to provide them with everything they need to get started and go further. For new investors this may involve education and familiarisation with the market; for existing investors it means providing straightforward and easy-to-use routes to market; and for regular traders we aim to provide more value added content in terms of research and trading tools.

We will measure the success of the delivery of our strategy through metrics related to customer service, growth of market share, financial performance and regulatory compliance.

Source: Annual Report 2016

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Annual Report

Annual Report

Download the latest Annual Report 2016